New CTE Brand Resources from NASDCTEc

We all know what CTE is and why it's important, but far too many Virginians don't. Therefore it's important for our students and our future to get the message out about what we're doing and the success we have in giving students real skills for real jobs. 

To help professionals work together to promote CTE, the National Association of State Directors of Career and Technical Education Consortium (NASDCTEc) has created a suite of resources, including everything from posters and brochures, to videos and talking points, to a set of national and state logos featuring slogans that encapsulate our mission: Learning that Works for America and Learning that Works for Virginia.

You can download NASDCTEc resources for free from the Association website, careertech.org. It is packed with material and well worth exploring, but for those of you who just want to get started right away, here's a quick guide.

1. NASDCTEc offers free posters, brochures and many more promotional materials directly from their resources page. We provide direct links to some of the most exciting resources below.
2. NASDCTEc offers additional resources to those who register and sign a brand user agreement. These include national and Virginia logos, a Powerpoint template, and high resolution posters for printing. See registration instructions below.

Many resources are available without registration. Here are some of the best:

1. Video, CTE: Making the Difference: A two minute video to include on your website or as a lead-in to presentations. Also available on this page are fact sheets to complement the video.
2. Posters for each of NASDCTEc's five vision principals: Global Competition, Employer Partnerships, College & Career Readiness, Career Readiness, and Return on Investment.
3. CTE Brochure: A colorful 3-page brochure suitable for your website that gives CTE highlights. A high resolution version for printing is available if you register.
4. A standard brand paragraph for your communications materials. Use it as an introduction to CTE on your website, or as a descriptor for brochures and handouts.
5. Advocacy briefs explaining the impact of CTE. Use these nice looking handouts as they are or as a model for creating handouts specifically about your own programs.

Explore the site in more depth to find additional resources.

• CTE Promotional Materials including: CTE Brand FAQs and the CTE: Learning that works for America poster pictured below.
• CTE Vision Toolkit including: issues briefs, a CTE Vision Web ad, and the CTE Brand Leaders PowerPoint presentation.
• Advocacy Tools including: Fact sheets, videos, and targeted talking points for legislators, business partners, and the general public.

If you register and sign a user agreement, you have access to state and national logos, a Powerpoint template, and a high resolution brochure and poster for printing.

• Register with NASDCTEc and complete their user agreement. They will send you a password and web link that allows you to download a suite of logo materials and other resources. Be sure to check the box on the user agreement requesting state logos.  Be aware that it may take several days to receive your password.
• Before putting the national or state logo on any of your own materials or on your website be sure to read the User's Guide.  NASDCTEc has a number of rules and guidelines for using the logo, but here are the highlights:

1. No modifications to the CTE logo may be used, other than those authorized (and reproduced in the user's guide) by NASDCTEc.
2. Sale of items with the CTE logo is prohibited.
3. Authorized use of state-specific CTE logos is limited to state agencies and educational institutions that offer CTE programs.
4. A clear statement of ownership must accompany all assets that display the CTE brand logo/signature and/or its extensions, as provided below. This statement is to be positioned and of a size that does not interfere with the communication or design of the asset. "The CTE brand logo, brand positioning theme and brand extensions are the property of NASDCTEc. www.careertech.org"

If you want to use the CTE brand colors in your communications, you can find the HTML, RGB, CMYK and PMS/Pantone color schemes in the User's Guide, or pictured below.

Happy branding!